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Date Issued: 3 October 2017

Adclick Africa, a specialist hotel marketing digital agency in South Africa, hosted a groundbreaking direct booking summit in Cape Town on 25 October 2017. Over 90 senior hotel sales and hotel marketing professionals who attended the Direct Booking Indaba 2017 received game-changing, data-driven hotel marketing strategies that reduce their dependency on online travel agents (OTAs) like, Trivago and Expedia.