
Date Issued: 3 October 2017
Adclick Africa, a specialist hotel marketing digital agency in South Africa, hosted a groundbreaking direct booking summit in Cape Town on 25 October 2017. Over 90 senior hotel sales and hotel marketing professionals who attended the Direct Booking Indaba 2017 received game-changing, data-driven hotel marketing strategies that reduce their dependency on online travel agents (OTAs) like Booking.com, Trivago and Expedia.